Company Profile (History)
Lam Soon Malaysia began operation in 1958 milling and refining copra. The oil extracted was used to make laundry soap and cooking oil. The earliest branded products then were Axe and Labour, names that stood for the Lam Soon work ethic. From this humble beginning, Lam Soon progressively diversified into the manufacture of toilet soap (under the brand Orchid), margarines and shortening using palm oil as raw material.
1970 saw Lam Soon becoming the pioneer of the palm oil refining industry when it built Malaysia's first oil fractionation plant to manufacture cooking oil. Recognizing the potential of palm oil, Lam Soon moved upstream and established plantations in both East and Peninsular Malaysia.
My analysis point of view
http://lamsoon.com.my
The banner beside the logo doesn’t look really stand out. The whole site gives a feeling of “Dryness” in the aesthetic sense of the way I look at it. The company is the pioneer of the oil palm industry and it’s huge (Berhad), but when come back to the site, its site looks plain, dry and boring.Especially if you take a look at its main site you will see “LAMSOON” in contrast, by all means they want the reader to remember the name, and its good thing however there must be a way to get out of that design. There’s nothing we can blame about their era of the way they think “function” come before “aesthetic”.
Pro’s and con’s
The website layout wise looks static, conservative and rigid in another word “plain” and straight to the point where all information are pretty much easy to read. Their main color consist of “red, white and yellow”. Those images uses low quality image and it works for certain group of target user perhaps it’s our job to change their mindset. Simple navigation button, the home button right below the navigation button, the image of the “home” I believe it can be better in redesigning it. The LAMSOON with all the sub brands I believe it can be redesign in advance. The archive is in “iframe” format which is so-so.
In my conclusion, I think the site has not much of the problem, functionally it works. But the design of the overall are the main issue.
(redesign and stick with its original layout)
Client website: http://www.lamsoon.com.my/
Competitor's website:http://www.maggi.com.my/
Competitor's website:http://www.ffmb.com.my/
Competitor's website:http://kampongkoh.com.my/
Competitor's website:http://dnyenterprise.trustpass.alibaba.com/
Lam Soon Malaysia began operation in 1958 milling and refining copra. The oil extracted was used to make laundry soap and cooking oil. The earliest branded products then were Axe and Labour, names that stood for the Lam Soon work ethic. From this humble beginning, Lam Soon progressively diversified into the manufacture of toilet soap (under the brand Orchid), margarines and shortening using palm oil as raw material.
1970 saw Lam Soon becoming the pioneer of the palm oil refining industry when it built Malaysia's first oil fractionation plant to manufacture cooking oil. Recognizing the potential of palm oil, Lam Soon moved upstream and established plantations in both East and Peninsular Malaysia.
My analysis point of view
http://lamsoon.com.my
The banner beside the logo doesn’t look really stand out. The whole site gives a feeling of “Dryness” in the aesthetic sense of the way I look at it. The company is the pioneer of the oil palm industry and it’s huge (Berhad), but when come back to the site, its site looks plain, dry and boring.Especially if you take a look at its main site you will see “LAMSOON” in contrast, by all means they want the reader to remember the name, and its good thing however there must be a way to get out of that design. There’s nothing we can blame about their era of the way they think “function” come before “aesthetic”.
Pro’s and con’s
The website layout wise looks static, conservative and rigid in another word “plain” and straight to the point where all information are pretty much easy to read. Their main color consist of “red, white and yellow”. Those images uses low quality image and it works for certain group of target user perhaps it’s our job to change their mindset. Simple navigation button, the home button right below the navigation button, the image of the “home” I believe it can be better in redesigning it. The LAMSOON with all the sub brands I believe it can be redesign in advance. The archive is in “iframe” format which is so-so.
In my conclusion, I think the site has not much of the problem, functionally it works. But the design of the overall are the main issue.
(redesign and stick with its original layout)
Client website: http://www.lamsoon.com.my/ -simple animation/.gif images
-low quality images but fast loading
-functionality easy to navigate
-aesthetically too plain
-unorganize layout structure & website hierarchy
Competitor's website:http://www.maggi.com.my/ -interesting background(suit logo)
-maintaining a good consistency throught out all webpages
-easy navigation
-typo & fonts (proper color & style usage)
Competitor's website:http://www.ffmb.com.my/
-distorted & simple html
-logo/navigations in between the margin(layout composition problems)
-simple templete layout
-complete content but website design wise should be improvise
Competitor's website:http://kampongkoh.com.my/ -layout design is too plain
-for certain group of age(target audience)
-simple css navigation/.gif images
Competitor's website:http://dnyenterprise.trustpass.alibaba.com/ - good navigation
-product category(well planned with ammount of unidicated)
-overall very informative & well delivered a clear understanding of its product
2 comments:
Good post and this enter helped me alot in my college assignement. Thanks you for your information.
Eu sou chocólatra
Post a Comment